Elizabeth Von Lehe is the design & brand strategy principal at HDR. A seasoned design leader with professional experience across multiple industries, she leads the architecture firm’s efforts to advance a holistic approach to design, embracing not only the built form, but branding, curation and the development of user experience from every angle.

Von Lehe previously worked at ICRAVE Design, where she served as director of strategy, brand and architectural design for more than seven years. Before that, she worked for both Target and Lands’ End. Her experience includes developing product collections for both fashion and furniture industries as well as guiding master plans and interior design concepts.

Based in New York, New York, Von Lehe is well known throughout the design professions as a leader in the field of experience design. She is a regular keynote and workshop speaker at the national and chapter levels for the American Society of Interior Designers (ASID) and the International Interior Design Association (IIDA), advocating for experience design to encourage cross-disciplinary collaboration and integration beyond what most designers usually practice.

Von Lehe is chair of the Executive Advisory Committee for ASID and is a regular graduate mentor and panelist for her alma mater, Columbia University. Her work has been featured in several industry publications and she has been interviewed by national outlets such as Bloomberg and NPR.